The Forge

The Persuasion Game

Explore how persuasion impacts consumer choices and business success. Join industry experts as they share insights, strategies, and stories to boost your marketing skills.

Listen on Apple Podcasts

Why we’re in a golden age for consumer insights, with Fenny Léautier, Philips

S1 E22 • 29 mins • Jul 29, 2025

Recent Episodes

Jul 29, 2025

Why we’re in a golden age for consumer insights, with Fenny Léautier, Philips

S1 E22 • 29 mins

Jul 15, 2025

Marketing to tomorrow’s ageing consumers, with Jennifer Whyte, Front End Innovation, Haleon

S1 E21 • 26 mins

Jul 1, 2025

Winning in a declining category, with Grant McKenzie, Ex-CMO, Asahi

S1 E20 • 29 mins

Jun 17, 2025

Three steps to portfolio success: Learning from leading brands with Steven Melford

S1 E19 • 30 mins

Jun 3, 2025

The key to brand success? Look after the core - with Amit Singh

29 mins

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English
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