This podcast is to help you use the art and science of storytelling to help you be more effective in your sales role. What you’ll hear will come from two primary sources. Most will be stories that come from interviews I conducted with professional sales and procurement managers from over 50 companies around the world, including: Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, Kroger, Cushman & Wakefield, Huntington Bank, Ghirardelli Chocolates, Amway, and Children’s Hospital, among others — all of which are documented in my book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. On other episodes I’ll have guest authors and experts in the sales field, including bestselling sales authors like Mike Weinberg, Anthony Ianarrino, Mark Hunter, and others.
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Recent Episodes
Apr 16, 2021
Story the Call: How to Learn from the Best (and Worst) Sales Calls
5 mins
Feb 9, 2021
Sales Hall of Fame President on Selling Well During a Pandemic
32 mins
Nov 19, 2020
How NOT to Sell Yourself on LinkedIn
25 mins
Sep 29, 2020
No Regrets Selling and the Paradox of Choice
21 mins
Apr 10, 2020
“These are not my pants!”: A Loyalty-Building Story for Salespeople
13 mins